Moët Hennessy USA (MHUSA), the leading importer and marketer of luxury wines, spirits and champagnes in the U.S., contacted Flair Display about making an high-end standalone end cap. These pieces were intended to be an award for the top ten Hennessy retailers by volume. MHUSA has a strong consumer focus with an uncompromising commitment to building luxury brands & this piece had to be aligned with the level of product MHUSA produces. With a focus on luxury, Flair's largest obstacle was capabilities versus cost. With these parameters in mind, our design & value engineering teams worked in conjunction to create a beautifully elegant & unique solution.
Approach: When you see this display the first thing you see is luxury. We believe we created the perfect combination of beauty and top-notch function. We have an endcap (shown at top right) with a high gloss finish on our pieces that is coupled with vibrant changeable lighted graphics. It features a lockbox cabinet & each shelf has LED lighting as well. It is permanently branded with the Hennessy logo. MHUSA was so impress with what we had envisioned for them that they expanded the request for an inline merchandiser and a light box to clearly define the space. When all three units are used in conjunction, the endcap, two in-lines and two light boxes, they create a luxury Hennessy environment within a location (shown at top left).
Flair is a full service designer and manufacturer of promotional, semi-permanent and permanent P.O.P. displays, store fixtures and visual merchandisers. Flair is supported by a 65,000 sq. ft. in-house manufacturing facility. Flair's in-house capabilities include concept development, engineering, prototype and model making, woodworking, acrylic and plastic fabrication, wire, tubing and metal fabrication, screen-printing, hot-stamping, assembly, warehousing & fulfillment.