Oben

Floor Display

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Goal

B&H Photo contacted us about creating a floor display for Oben, camera support company, for their NYC super store. They were looking for something that fits in with the high tech aspect of their products that are often used in extreme conditions. B&H Photo need the Oben floor display to house camera mounts, tabletop tripods, tripod heads, tripod legs as well as monopods in an interesting and effective way.

Approach

What we created here is directly derived from the camera supports that Oben produces. The angles and feel of the lattice work emulates the tripod and monopod legs. The geodesic elements are a reflection of what the negative space of the support systems create. The clear tetragonal display shelves are under-lighted by flat led panels with a stainless steel metal wrap supporting the column. The base has a two color PMS matched Oben logo. The white middle section houses tripod ball heads and systems and is back lit. The floor display also houses a flat panel video screen which plays a continuous infomercial. The display is backed by a full color print that displays and Oben created graphic. The metal work has been powder-coated Oben's PMS red. The header is also back lit for maximum impact.